Brief History:

            Aleli Joy’s Inabel was formally launched in 1999 though it was already established in the late 1930’s by the late Mrs. Gerarda S. Domingo, the mother in law of Mrs. Araceli D. Domingo-the operational manager. 
           
          At first, it was a typical family business wherein only usual inabel blankets were being sold. This manually made inabel blankets were introduced to relatives intra Ilocos Norte, the home of inabel and inter Ilocos Norte such as Cagayan, Tarlac and Pangasinan.I would say this is the most traditional and effective strategy of advertising since media would not be an option in this time. Marketwise, it did well. From then on, it served as the bread and butter of the family aside from farmin
         
         The passion in this inabel cloth was handed down fom generation to generation and is being continued by the family. In this days, continued advertisement is being done though the business is known for a long time.
           
          The inabel cloth and products were made to perfection and its authenticity were preserved. Most of our buyers were convention organizers, Hotel, Resort and Restaurant owners whom I would say have a great impact in our advertisement in this competitive era. Hotels, Resorts and Restaurants were somewhat served as our free showroom, and advertisementwise, it is for free and it is an everyday advertisement.
         
          As the creative and advertisement manager, I am very passionate and radical enough to explore more on the potential of our inabel cloth in conjunction with metalcraft, woodcraft, and even glasswares. This careful jiving is being done and it would be out in the market soon.